That’s the point of DMF. Since 2014 we have used the established concept of off-price retail to bring the thrill of the fashion treasure hunt to South African shores.

We tap international markets for stock, offering brands people want at prices they can afford. DMF uses clever procurement methods, thriving off the mistakes of traditional retailers and buying their excess inventory, as well as reverse logistics stock from e-commerce channels.

Every shopping experience at DMF is about the thrill of what you might find – it could be the only one of its kind in the store, meaning your look will be completely unique, and cost up to 80% less.