Fashion conscious shoppers will love Discount My Fashion – South Africa’s first off-price fashion retailer which offers genuine international brands at up to 80% off. 

We’ve been around since 2014, and today have 10 stores across Johannesburg and Pretoria, selling top international clothing and footwear brands for men, women, and children as well as a selection of home and toy products.

Think designer labels including Michael Kors, Hugo Boss, Adidas, Tommy Hilfiger, Levi’s, Calvin Klein, Coach, Hudson, Seven for Mankind, Levi’s, Zara, ASOS, Ted Baker, Nike, Paige Denim, ALDO, Guess, and many more brands at prices you’ve never seen before. 

DMF offers incredible value for money for an ever-changing assortment of on-trend fashion items. Shopping just doesn’t get better than this!