DMF is establishing itself as the leading retailer of branded Women’s, Men’s and Kid’s clothing in South Africa at superb prices! Our stock assortment also includes branded Shoes, Hand Bags, accessories and Watches.
Our off-price mission is to deliver a rapidly changing assortment of fashionable, quality, brand name and designer merchandise at prices of up to 60% below the original department store regular price. With our great value and exciting treasure-hunt shopping experience, we believe that DMF offers customers a truly unique opportunity to purchase great value clothing at super competitive prices.
HOW DO WE BUY
Our buyers travel internationally to source directly from both the European and American wholesale markets. Unlike traditional retailers who buy months up front, the DMF buyers scour the globe day-in day-out, to bring back the best brands at the best prices. Contrary to popular myth, the majority of our stock is fashionable and current season merchandise, a small percentage is past season or timeless classics. Our opportunistic buying and inventory management strategies give us the flexibility to adjust our offer more frequently than traditional retailers. Buying is handled through our New York and London buying offices giving us instant access to opportunistic buys.
IT’S A FASHION TREASURE HUNT
• Shop by department, category and then size
• With weekly deliveries, no two stores are the same so be prepared to have a new look everytime
• There are no stock rooms, everything comes straight delivery onto the floor
• What you see is what we have
• When its gone its gone